Miranda July

Artangel & Miranda July present Norwood Jewish Charity Shop, London Buddhist Centre Charity Shop & Spitalfields Crypt Trust Charity Shop in solidarity with Islamic Relief Charity Shop at Selfridges

Selfridges, London
NOW 31 August 2017 - 22 October 2017
Visitor information

There are more than 10,000 charity shops in the UK. Until 22 October this year, there is just one more, a shop within a shop, a participatory artwork, an unexpected retail experience: the UK’s first interfaith charity shop.

Situated on the third floor of Selfridges, this shop will be run and staffed jointly by four religious charities invited by July: Islamic Relief, Jewish charity Norwood, London Buddhist Centre and Spitalfields Crypt Trust.

Image: From left, Yasmin Wall, Diana Ngonyama, Latifa Rahman, Miranda July, Natasha Hodes and Abhayanandi outside Miranda July’s Interfaith Charity Shop, 31 August 2017. Photograph: Hugo Glendinning 

Distributing the Proceeds

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Distributing the Proceeds

Net sales are divided equally between the four participating charities, each in turn then donating 2.5% of their share to another charity of their choice as follows:


Image: Shop manager Diana Ngonyama and shop worker Latifa Rahman. Photograph: Hugo Glendinning

Items for Sale

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Items for Sale

Items for sale will be typical of those traditionally sold in charity shops: second-hand clothes, books, games, DVDs, kitchenware, toys ornaments and bric-a-brac. Prices are similar to those in any charity shop.



Image: Bric-a-brac(left) and books (above) for sale 4 September 2017. Photographs: Matthew Andrews

About Miranda July

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Miranda July

Miranda July is a filmmaker, artist, and writer.

Artangel & Miranda July present Norwood Jewish Charity Shop, London Buddhist Centre Charity Shop & Spitalfields Crypt Trust Charity Shop in solidarity with Islamic Relief Charity Shop at Selfridges was her first ever UK commission.

Her movies, performances, and web-based projects have been presented at MoMA, The Brooklyn Academy of Music, and in two Whitney Biennials in New York.

Her participatory artworks include the website Learning to Love You More (2000-2007; now in the collection of San Francisco Museum of Modern Art), Eleven Heavy Things (a sculpture garden created for the 2009 Venice Biennale), Somebody (2014; a messaging app created with Miu Miu) and New Society (2015; a performance).

She wrote, directed and starred in the films The Future (2011) and Me and You and Everyone We Know (2005; winner of a Special Jury Prize at the Sundance Film Festival and the Camera d’Or at the Cannes Film Festival). Her debut novel, The First Bad Man, was a New York Times bestseller in 2015 and her collection of stories, No One Belongs Here More Than You, from 2007, won the Frank O’Connor International Short Story Award; both books are published in twenty-five countries.

Her writing has also appeared in The Paris Review, Harper’s, and The New Yorker. It Chooses You was her first book of nonfiction. Earlier this year The Getty Research Institute acquired the archive of July’s Joanie 4 Jackie project, an underground video distribution network for women she founded in 1995. She is the recipient of a 2016 USA Artist Fellowship Award, and is a member of The Academy of Motion Pictures Arts and Sciences. July lives in Los Angeles.


Images: (left) Bric-a-brac for sale, 31 August 2017. Photograph Hugo Glendinning; (above) Miranda July inside Artangel & Miranda July present Norwood Jewish Charity Shop, London Buddhist Centre Charity Shop & Spitalfields Crypt Trust Charity Shop in solidarity with Islamic Relief Charity Shop at Selfridges, 31 August 2017. Photograph Hugo Glendinning


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The fashion-savvy will appreciate the humour of positioning a real charity shop directly next to Vetements, a brand that has notoriously mined the thrift-store aesthetic and once offered T-Shirts emblazoned with the DHL logo for £185. Such juxtapositions are of course part of the game. — Hettie Judah, inews

Selected Press


The shop is as much a curated art piece as a functioning retail venue and it has July’s distinctive style, with the offbeat and sometimes bizarre tone that infuses her films and books. — Hannah Ellis-Peterson, Guardian

‘It’s ultimately up to the viewer, as in any piece of art, if they find meaning in it,’ July explains. We certainly do. She uses the high profile nature of the Bond Street location to propel us into thought, playing on one of the city's ubiquitous pastimes, July is selling us a complex, performative artistic idea in a package we can all buy into. — Elly Parson, Wallpaper*

It seems important to July that the 1% are confronted with the simulacrum of what they might never engage with – bargain bins and racks of pre-loved (and pre-stained) nightdresses and formal shirts – if left to their own devices. The multi-faith backing of the retail space, too, feels timely. — Emily Watkins, Plinth

Prince Charles Cinema event

19 October 2017
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Miranda July in conversation with Jeremy Deller

SOON Thursday 19 October 2017
Online, Performance, Talk

18:30 – 20:00 BST

Miranda July and Jeremy Deller reflect on how an interfaith charity shop appeared on the third floor at Selfridges. This event will also be filmed and published online. More information to follow. 


Prince Charles Cinema
7 Leicester Place
London WC2H 7BY
United Kingdom


There are ramps into the building and into the lower auditorium as well as removable seating and a disabled toilet. However, there is no access to the second floor.


Image: Shop manager Diana Ngonyama and Miranda July adjust a wall display, 31 August 2017. Photograph: Matthew Andrews

Production Credits

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Production Credits


Michael Morris, Co-Director
Sam Collins, Head of Production
Marina Doritis, Production Coordinator

Interfaith Charity Shop

Diana Ngonyama, Store Manager
Margareth Harris Conyard, Deputy Store Manager
Sophie Cundale, Deputy Store Manager


Mike Mills, Designer
Thea Lorentzen, Designer
With special thanks to Turnbull Grey

Set Works

Tim Meaker, Co-Director
Andy Turnbull, Co-Director

Photo: Miranda July, Michael Morris and Sam Collins at a stock meeting, London 2017. Photograph: Andy Donohoe


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Who made this possible?


Artangel & Miranda July present Norwood Jewish Charity Shop, London Buddhist Centre Charity Shop & Spitalfields Crypt Trust Charity Shop in solidarity with Islamic Relief Charity Shop at Selfridges is made possible thanks to the particular generosity of Mala Gaonkar and Oliver Haarmann and Sigrid Rausing, Publisher, Granta Books, and with the kind collaboration of Selfridges.

Artangel would like to thank Leith Clark and Sophie Carruthers for their styling contribution and The Beaumont Hotel - Mayfair for their support of this commission.

Artangel is generously supported by Arts Council England, and by the private patronage of The Artangel International CircleSpecial AngelsGuardian Angels and The Company of Angels.