BARBARA KRUGER
We Don’t Need Another Hero

January–February 1987

We don’t need another hero was a billboard artwork by Barbara Kruger that appeared simultaneously on sites in fourteen different cities in Britain and Ireland in January and February 1987. The showing of the billboard coincided with the broadcast of the Channel 4 / Illuminations series ‘State of the Art – Ideas and images in the 1980s’. Barbara Kruger’s combinations of image and text challenge initial apparent meaning, analysing power relationships between male and female, and between political and cultural systems and the individual.